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Dreamworld introduces peak and off-peak pricing

Dreamworld and WhiteWater World tickets will now be sold at peak and off-peak pricing. Photo: Richard Wilson.

By Richard Wilson
November 23, 2009

In addition to the now annual price hikes seen across Gold Coast theme parks, Ardent Leisure, owners of Dreamworld and WhiteWater World are set to introduced a new scheme that sees normal ticket prices vary based on the time of visit.

Starting December 1, tickets purchased to Dreamworld or WhiteWater World will be priced according to when the buyer plans to visit.

Peak season will be from December 26 to January 26, the traditional busy summer period for the Gold Coast parks. The rest of the year -- January 27 to December 24 -- will be off peak.

It is unknown at this stage if Dreamworld's initiative will be followed by Warner Village Theme Parks' Sea World, Warner Bros. Movie World and Wet'n'Wild Water World. In recent years WVTP have offered small discounts to members of its MyFun ticketing portal; trading the additional revenue for the benefits that comes from the increased advertising exposure.

The two companies typically raise the pricing in unison each year. This is in contrast to many theme park markets overseas where typically one company will increase prices and be followed by competitiors in the following weeks and months.

A further change also sees the age cutoff for children's tickets decrease from 4 years of age to 3. Only guests under 3 will now gain free admission.

The new prices will available on Dreamworld's ticketing website from December 1.

Richard Wilson has written 239 articles for Parkz and Submitted 2,064 photos in our Gallery.

Comments

Posted by AlexB at 7:24pm, 24 Nov 09
One would like to think that this means the off peak pricing will now be cheaper, but in reality, the off peak price will be the current price, with a higher premium price charged for peak season, above and beyond the current gate charge - it's just another upcharge! (except this time it didn't cost them anything to install)
Why Not? Christmas is already the worst time of the year to visit, given the unreliable weather, overpacked crowds of people waiting in queues longer and longer - why WOULDN'T you want to pay more to go at that time of the year?

If I were a parent, and I planned to take my kids to Dreamworld, i'd pull them out of school and do it when it's off peak - missing a week of school isn't that bad - we did it while I was studying my school certificate - for 4 weeks - to go to the US... and I still topped out...

One more reason why I won't be going to dreamworld for a long time.


As an afterthought, weren't dreamworld the ones who advertised the hell out of the fact that their version of the VIP pass didn't have christmas lockout? isn't that why WVTP dropped their lockouts?
Have dreamworld just realised that by blowing their load on cheap local discount tickets, they now need more gate revenue over the Xmas period to make up for it? Maybe this is the reason for the upcharge...


BOOOOOOOO DREAMWORLD.
Posted by whitsy at 10:24pm, 24 Nov 09
could not really care, Theme parks could really be considered once a year thing.
Posted by joz at 12:08am, 25 Nov 09
Alex, I totally disagree with you smile.gif

I think its a good idea given it may help to even out the attendance levels during summer. I don't have an issue of peak and off peak pricing, though it depends on how much they are planning on making it. If the normal price stays the same this year and the peak price isn't to much of a premium then I have no issue at all.

No the idea of a different price depending on the time of year doesn't bother me in the slightest so long as its not excessive. Having said that, the age for free entry being reduced sucks hard, (and I don't care if that now brings it into line with WVTPs it still sucks), and if the peak pricing finishes on Jan 26, then why does the MTV show finish Jan 22?
Posted by PlanktonFighter at 10:05am, 27 Nov 09
I will only go to Theme Parks when I know it's not going to be busy (Overcast day or not school holidays). I wouldn't even consider going during the peak peroid times as shown in the article so this pricing wouldn't effect people like me.

I would also think charging more may make people wait till it's off-peak time to visit Dreamworld. Thus making making it less busier during peak times. But I would think most people would just arrive at the ticket gates and then be hit by the price rise un-knowingly.
Posted by cadboy at 12:50pm, 1 Dec 09
Does anyone know the updated holiday prices? The website hasn't been updated yet.
Posted by Spotty at 10:27pm, 1 Dec 09
Prices are as follows, with peak seasons from 26th Dec - 26th Jan.

DREAMWORLD:

$75 and $49 - Peak

$72 and $45 - Off Peak

WHITEWATER WORLD PRICING:

$49 and $34 - Peak

$45 and $30 - Off Peak

2 DAY WORLD PASS PRICING:

$109 and $79 - Peak

$99 and $69 - Off Peak

1 DAY WORLD PASS PRICING:

$89 and $62 - Peak

$85 and $59 - Off Peak

To be honest I was expecting a bit more of a difference but anyway, that's the prices.
Posted by cadboy at 12:32pm, 3 Dec 09
QUOTE (Spotty @ Dec 1 2009, 09:27 PM)
Prices are as follows, with peak seasons from 26th Dec - 26th Jan.

DREAMWORLD:

$75 and $49 - Peak

$72 and $45 - Off Peak


Wow even the off peak price has been increased, I hoped it would have stayed at $69, after all no major attractions have been added.

Anyone think that WVTP will follow suit or keep their ticket prices the same to keep a competitive edge?
Posted by Spotty at 4:03pm, 3 Dec 09
WVTP prices went up a whole 95c this year.
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