1997/98 Dreamworld Attendance Figures Most Successful on Record
Attendance numbers for year ended June 30, 1998 for Australia’s favourite family theme park, Dreamworld were 1,119,918, the highest in the Park’s history and 2.2% above those achieved in 1996/97.
Commenting on the result, Chief Executive Officer, Fred Maybury said "In the current tourism market growth in attendance is an achievement. The 2.2% growth is reflective of strategic planning implemented more than 18 months ago when tourism trends initially indicated change."
"To surpass the previous years record attendance reinforces the strength of our core market, which is domestic and the appeal of the Gold Coast as a destination. In a tourism market acknowledged as soft, prior to and following the Asian market currency crash, the re-focusing of our marketing strategies in line with these trends has contributed to the result achieved, " he said.
"In this economic climate and relative to other operators, the attendance achieved is a solid result."