Movie World goes viral for Halloween Fright Nights

Ahead of this year's Fright Nights Halloween experience due to take place each weekend in October, Warner Bros. Movie World are taking a viral approach to the event's buildup.

With a YouTube channel set up for Fright Nights 2012, Movie World look geared up to take a very literal approach to the concept of viral marketing.

With a key maze at this year's Halloween experience based on the hit US TV series 'The Walking Dead', their new campaign looks set to take the zombie theme well beyond the maze this October. 

A video on the channel featuring a "Dr. Kate Bernard" of "IVRC" – International Viral Research – warns of a viral outbreak at the Gold Coast theme park and sets into motion a compelling narrative to drive this year's Halloween events.