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Showing content with the highest reputation on 01/06/18 in all areas

  1. It's very clear that they are doing this whole thing wrong. There should be a decent amount of construction going on before they even announce the thing. This creates initial speculation and hype. Then when they do, they really should have had some decent marketing behind it. The essentials are a theme-based ride name, and lots of advertising based on that theme. In my opinion, the ride shouldn't have even been announced yet. We all know why they did it, but they did it wrong. Take the Claw for example. This one they did an awesome job of. The slogan "Tearing into dreamworld" which was pushed out to the TV and the media well before the name "The Claw" was even announced created immense hype. They weren't advertising it as a "Yet-to-be-named Intamin Gyro-Swing" Clearly this is some sort of commission based ride with most of the (only) marketing being done by Brogent, because Dreamworld definitely couldn't afford to buy their own ride, right? This attraction will likely be pretty average. It will probably lack theming significantly, and will have a lot of Brogent marketing. Their marketing department needs a serious look at. It seems most of the stuff that's coming from them is pretty bad. While they are at it, take a look at management too.
    3 points
  2. DW seems to be running with the attraction name as "i-ride". A bit like calling JL "Sally Dark Ride" or Green Lantern "El Loco"... It means nothing to the Lamen. I hope their marketing department is smarter than this because it is a huge investment for DW and a big change in direction for the Park. Most People have no idea what to expect when they experience this kind of attraction, but when they do they are absolutely blown away by it. It's difficult to convey on any medium just how good it is except maybe word of mouth/experiencing for yourself.
    3 points
  3. For fucks sake. Movie World did just that with Rivals and they were lambasted for it. Most overseas parks announce rides before ground is broken, with full 3D renderings and artists impressions and such. Fuck me enthusiasts can never be happy.
    2 points
  4. What's your marketing campaign slogan going to be? @pushbutton Don’t say one day that day will never come. Get blown by Dreamworld and come today. Or maybe - "You talking to me ?" Get blown away by Dreamworld today. Or maybe you're thinking DW will team up with Guardians of the Galaxy. Stuff the yearly pass push. You deserve a lifetime pass. (this one I couldn't think of a slogan, but it deserves a mention)
    2 points
  5. Whenever I hear bubbler, Todd Carney comes to mind......
    2 points
  6. Hey @pushbutton this one is for you
    1 point
  7. sounds like perhaps the shallow channel and weight in the back is causing the boats to slide along on their ass like a dog with worms.
    1 point
  8. Those barriers there are as theming
    1 point
  9. As of today the Poison Ivy card is missing, all the other cards are still in place.
    1 point
  10. How about "Blown Away" as a better name for the ride. That's a freebie, in case anyone at Dreamworld is looking, (although I wouldn't say no to a free annual pass, and one for MickeyD too for the inspiration)!
    1 point
  11. AA might be getting transferred over to the new train chassis.
    0 points
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