It's very clear that they are doing this whole thing wrong.
There should be a decent amount of construction going on before they even announce the thing. This creates initial speculation and hype. Then when they do, they really should have had some decent marketing behind it. The essentials are a theme-based ride name, and lots of advertising based on that theme. In my opinion, the ride shouldn't have even been announced yet. We all know why they did it, but they did it wrong.
Take the Claw for example. This one they did an awesome job of. The slogan "Tearing into dreamworld" which was pushed out to the TV and the media well before the name "The Claw" was even announced created immense hype. They weren't advertising it as a "Yet-to-be-named Intamin Gyro-Swing"
Clearly this is some sort of commission based ride with most of the (only) marketing being done by Brogent, because Dreamworld definitely couldn't afford to buy their own ride, right?
This attraction will likely be pretty average. It will probably lack theming significantly, and will have a lot of Brogent marketing.
Their marketing department needs a serious look at. It seems most of the stuff that's coming from them is pretty bad. While they are at it, take a look at management too.