Yeah I'm confused by this too. Looking specifically at the extended trade evenings - it's only two nights from a two week school holiday period, so you'd firstly assume that they're not doing these two nights on to drive gate, right? Otherwise you'd be doing as many nights as possible, opening the rides and making it a big thing.
In which case, if it's not driving gate, it's attempting to capture additional F&B revenue from in-park guests. But they've already been in park the whole day and probably tried the things they wanted to try, so why would they want to stay in the park if they've done the attractions/experiences they've wanted to do and they've already tried the food?
Realistically then, are they trying to market to local passholders to go out of their way to come in for those two nights? And if so, why would passholders make that trip if the rides are closed? I'd say that the novelty and really the load-bearing assumption of why this would be successful is precisely because it's in a functioning theme park. If you take the functioning element away (which also subtracts wildly from the atmosphere and in turn, the experience as a whole), I think you lose the reason why passholders would go out of their to make the trip for those two nights.
At which point, I have to wonder - who are the two nights for? Interstate tourists staying at the Coomera Motor Inn who don't want to walk to Coomera Westfield for dinner?
Critical thought regarding the two nights aside - the creative is nice and fresh and I can't argue I'd be doing much different if I was in Ardent's C-Suite from the goal mindset of "creating a value-add for each holiday period to get passholders in the door."