I think about a month ago the media had some stories about how the management of the wheel claimed that there wouldn't be a 'family package' price, but rather you would have to buy 2 adult and 2 children tickets seperately coming to a total cost of just under $100.
Would you be willing to pay this for your family to get a half an hour ride in the 'pod' only rising to the same height as a "40 story building" (as quoted on the official wheel website)?
To me, it seems like a complete waste of money especially when you can go up to the skydeck in the Eureka Tower (or even the Rialto Tower) which is on level 88, stay there as long as you want with a better view, have access to toilets, food, drink and staff to ask questions for the whole time you're there.
Sure, there is the novelty of being on a moving platform but I have a feeling that after locals realise it's not worth the money, all they'll be getting is a few overseas/interstate tourists.
Seems like the whole thing is a complete waste of time. Maybe it's just me?