webslave

I checked into that for you, and it turns out nobody cares.

It really is. I think on most rides in general people note the positioning of the restraints on their first ride through and will adjust them the next time for a more comfortable ride (unless you get lucky the first time around). It's not to say that a stand-up is bad if you don't take care with the restraints, but your ride experience can be significantly enhanced if you do.

Did it, was uncomfortable the first time and it was still really good regardless. Second ride I knew how to position the restraint better, and it was great. Front row both times.

That should help the numbers a lot, because every time I've been I've found the staff to be MIA. Made me think the service culture in Australia would make the model difficult to be viable.

The location was only one of the problems. There were far more; Pricing was far too high for what any locals would consider paying. It was stationed in the middle of what is basically a future dead mall. Parking around it turned into reasonably expensive paid parking, and when that turned out to be a stupid idea nobody got the memo when it changed back. Full of pretension about doing "flights" on the wheel that didn't land as marketing. It did practically nothing to appeal to the locals. Beyond this, I considered that for travellers to Melbourne the wheel was the worst kind of false advertising. Seeing this thing lit up and flashing away on the skyline gave you the impression it was smack in the middle of party central - like an LA Live or even a Darling Habour type of setup. The reality was far removed from that.

I mean, you could go the route of truth and advertise "visit now, or miss out later!"

I found it interesting that they pick out that their major attraction count has been "right-sized for current demand" during a pandemic with international and domestic border restrictions, when we are talking about permanently closing attractions rather than mothballing them. I'd imagine some parks would enhance their major attraction count to generate demand (and, to be fair, they talk in those terms of Steel Taipan), but this just reads like Dreamworld-speak for "achieving the average by lowering the average". The document seems littered with examples of them talking out of both sides of their mouth.

The only one in a coin flip between the two portfolios? No, there's lots of people in that boat. For me, the tie-breaker was I had another reason to roll my eyes at Dreamworld this week which tipped it. Look around - lots of people visiting the GC ask which park they should visit. Who is the type of person in their social circle they usually ask? I'd suggest the type of person who frequents Parkz is often near the top of that list. How many people do you think will ask me which one they should go with, and which do you think I'll tell them? I'm sure you've been asked plenty of times by friends and family too. That's the trouble with stuff like this. When your business is on its knees it's usually best to try and make as many friends as possible, rather than actively looking for ways to piss off more people. What starts out as one person who looks at it and says "It's hardly the end of the world, but I'm already in a split decision so this may as well tip it", can then become four and potentially five figure revenue losses.

Doubt it, but when you're struggling for attendance as much as the parks are in general, and DW specifically you'd be a foolish businessperson to willingly forego any gate revenue. Often when making decisions like this as a business it's hard to quantify in dollars what your marketing decisions make or cost you at the gate. On my part it may only be ~$600 (which, technically is worse given that $600 not only doesn't go to you, but goes into your competition), but even if only one other family made the same decision as me you're already into a four-figure revenue loss for no benefit.

Well, allow me to send one of my own to Dreamworld. My family and I are attending the area reasonably soon. We have young children and have been trying to determine whether we give DW a run or go with VRTP. My message to Dreamworld; petty crap like this loses you revenue, and you can chalk mine up as a directly attributable loss. We're going to go with VRTP.

It's almost like chasing the international tourist dollar and forsaking your local market has a downside.

It also does not photograph spectacularly well these days...

I think he considers the treat to be the sum of the parts.

So you're saying Dreamworld should be looking for a concreting company that's also in the market for a slightly used thrill attraction?