So Ardent Leisure Group has rebranded to Coast Entertainment Holdings (CEH)

See snippet from their ASX update to investors:

Quote

Ardent Leisure Group (ALG) Re-Brands to Coast Entertainment Holdings (CEH)  Ardent Leisure Group Limited (ASX:ALG) wishes to inform the market that from Monday 18 December 2023 it will begin trading as Coast Entertainment Holdings Limited (ASX:CEH), the new name approved by a special resolution of shareholders at its recent AGM.  This is a name change only and there is no change to the ownership, structure or operations of the group or the Dreamworld, Whitewater World or SkyPoint businesses. 

 

So much better. Ardent was such a dumb name. Not that it really matters, none of this is public facing stuff