Lego Store Competition - Dreamworld vs Robina

[Jamberoo Fan]

Alceon Group has today announced a new Lego Store will open in Robina with many of the features found at Dreamworld's Lego Store.

However, Dreamworld's store will be about twice as large.

Robina's store, at QIC Robina, is due to open by November.

How does everyone think this will affect Dreamworld?

Edited August 28, 2019 by Jamberoo Fan

[DaptoFunlandGuy]

Probably about as much as when Domino's opened in the village parks.

I know some die-hard fans who visit the DW store just for lego product, but there are so many simpler and easier ways to get it online, I doubt it'll impact much.

What it might do is show Lego that there is a market for the product in the area, which may even convince them investing in a park here would be worthy...

Side note - as a person who uses keyboard shortcuts, I hate polls.

[Jamberoo Fan]

16 minutes ago, AlexB said:

Probably about as much as when Domino's opened in the village parks.

The only thing with that is that food is a need while Lego is a want.

When I'm at Dreamworld, I need food during an all-day trip but I do not need Lego. If I want Lego, I can buy online later or go to my nearest store another day, especially if it is cheaper there and/or online.

As much as I dislike seeing franchises in theme parks, if a food product is tasty & cheap, it will sell well and we all know theme park food is higher in price than most would like. If Domino's was cheaper & tastier than in-house food, it probably was a success.

I'm not sure but is Domino's still in any of the Village Roadshow theme parks?

18 minutes ago, AlexB said:

I know some die-hard fans who visit the DW store just for lego product, but there are so many simpler and easier ways to get it online, I doubt it'll impact much.

True but both stores have things that you cannot do online. If Robina's store was just selling Lego products, you're right because of online shopping, it will make little difference but with those extra non-online features, where would their customer base go more to - Dreamworld's (for being larger and/or at a theme park) or their nearest store, which could be Robina?

[pushbutton]

Dominos was replaced by in-house pizza outlets a couple of years ago. 

[joz]

There's a poll option missing: Do you care? Answer is a firm no.

[TomiJ]

^ can it be added I think it would be a popular option 

[DaptoFunlandGuy]

15 hours ago, Jamberoo Fan said:

food is a need

Food is a need. Pizza is a want.

15 hours ago, Jamberoo Fan said:

True but both stores have things that you cannot do online. If Robina's store was just selling Lego products, you're right because of online shopping, it will make little difference but with those extra non-online features, where would their customer base go more to - Dreamworld's (for being larger and/or at a theme park) or their nearest store, which could be Robina?

You've made arguments against each way. If the store is local, sure, people will go. Local to Coomera is not local to Robina. They're at opposite ends of the gold coast. Robina locals will probably visit their local store, sure - but I doubt that will draw any major traffic away from Dreamworld. Regardless, I doubt there's many people in Robina now that go "lets go to the lego store at dreamworld!" - it's probably more a case of "let's go to dreamworld.... oooooh we can go to the lego store while we're there".

The Robina store won't be a destination any more than Coomera is - it'll garner enough foot traffic from those visiting the area already though.

But with all that said, nothing about those stores is much you can't do online through various supply channels, and in some cases, cheaper because there's no floor staff or retail shopfront costs to worry about.

13 hours ago, joz said:

There's a poll option missing: Do you care? Answer is a firm no.

I frequently look for these options in JF's polls. Seriously - if you care enough, you'll comment on the post. There's no need to add a 'what do you think' poll everytime you stumble upon some news.

11 hours ago, TomiJ said:

^ can it be added I think it would be a popular option 

+1 to this.