Australia's first official LEGO Store now open at Dreamworld
Bricktacular news for LEGO fans! Australia's first official LEGO Store opened at Dreamworld on Queensland's Gold Coast today, with fans camping overnight to be one of the first through the doors.
The flagship LEGO Store is part of a stand-alone precinct at Dreamworld's front entry with access from within and external to the park.
Employing 20 new 'Brick Specialists', the store offers one of the largest ranges of LEGO in Australia, surrounded by 10 life-size LEGO models including Stormtroopers, a seven-foot-tall Incredible Hulk and several bespoke 'Dreamworld-inspired' models including a tiger, koala and didgeridoo.
Other key features include a world-famous LEGO 'Pick a Brick' wall, a 2x3 metre LEGO mosaic, 'Make-Your-Own Minifigure' stations and LEGO brick engraving.
Dreamworld CEO Craig Davidson said the park was honoured to welcome and work with one of the world's most iconic and successful brands.
"We've worked closely with LEGO Australia to create a unique LEGO builder's paradise that's sure to inspire many master builders with almost five tonnes of LEGO pieces on offer through the store," said Mr Davidson.
"This equates to two Olympic swimming pools full of LEGO to choose from. If you made a tower by placing end-to-end all the boxed LEGO sets available for sale in the Dreamworld store, it would be 2.58km high and more than 20 times taller than Dreamworld's Giant Drop.
"With the huge popularity of the LEGO brand and products, we're anticipating Australia's first LEGO store will be a popular addition to Dreamworld's stable of great family attractions including the newlook Tiger Island, DreamWorks Experience, ABCKIDS World, Dreamworld Corroboree and WhiteWater World."
LEGO Australia's Senior Director Head of Marketing, Troy Taylor, said "it's exciting for LEGO fans to have a place to come and experience the LEGO brand in a fun and unique way. The product offering available at the LEGO Certified Store caters for budding builders of all ages."
A seven-month build, the LEGO store is the largest retail outlet at Dreamworld, covering an area of 350 square metres and creating over 50 jobs on-site during construction.
Dreamworld managed the project with several contractors from South East Queensland commissioned including architects Mode Design Corporation (Gold Coast office) and Brisbane-based builders Astute Projects.