Movie World breaks a September record with DC Rivals HyperCoaster launch
Off the back of the public launch of DC Rivals HyperCoaster, Warner Bros. Movie World has achieved the strongest single day of attendance ever recorded in September.
In Village Roadshow's latest investor presentation, the company indicates that attendance was "marginally down" for the quarter of July to September, but the ride's high profile debut at the tail end of the period has seen a dramatic turnaround.
DC Rivals HyperCoaster opened to the public on 21 September 2017 and results have been outstanding, including a day of all-time record attendance for September at Warner Bros. Movie World.
Village Roadshow Investor Presentation, 3 October 2017
Village Roadshow Chief Operating Officer Clark Kirby stated to shareholders during the presentation that over 11,500 visitors passed through the gates in a single day during September following the ride's opening. It's the largest day on record for the month of September.
The company also reported some 9.3 million social media impressions and 6.9 million impressions in PR and media coverage from the ride's opening.
The roller coaster – reported to cost $30 million – is the largest ever investment in a single theme park attraction.
Launched in a period when theme parks are under unprecedented levels of public and media scrutiny, the early success of DC Rivals HyperCoaster is the best indication yet of a recovery for Village Roadshow in an industry that has struggled to bounce back twelve months on from a tragic accident at Dreamworld, a competing Gold Coast theme park owned by Ardent Leisure.