By Richard Wilson
February 14, 2010
In December, Parkz reported that Ardent Leisure's WhiteWater World was set to receive Australia's first looping water slide, to be built by White Water West -- until Village Roadshow-owned Wet'n'Wild Water World came in and ordered several units from the Canadian water attraction manufacturer in exchange for exclusivity.
It turns out that may not be the end of the quest for bragging rights to a water slide that completes a 360º near-vertical loop. Documents submitted to the Gold coast City Council for development approval indicate WhiteWater World is now seeking to attach an attraction they title "The SuperLOOP" to one of the existing slide towers at the park.
ProSlide Technology Inc., the Canadian company behind most of WhiteWater World's attractions to date, is listed as the manufacturer. ProSlide have not publicly announced their own looping water slide, but with White Water West selling many such attractions around the world, other manufacturers surely have their own versions in the pipeline.
It can't be confirmed at this stage that SuperLOOP is in fact a looping water slide, but it certainly fits with ProSlide's typically descriptive attraction names. Assuming WhiteWater World is installing a ProSlide version of the attraction, it demonstrates a particularly interesting method of responding to competition.
A move like this doesn't seek to strengthen their own product offering; rather it's a strategy that achieves the primary goal of diluting their competitor's ability to successfully market a major new attraction. While WhiteWater World don't necessarily have a lot to gain from competing this directly, they can certainly minimise how much Wet'n'Wild Water World and Warner Village Theme Parks gain from the attraction and divert some would-be WVTP customers back towards WhiteWater World and Dreamworld.
If the SuperLOOP goes ahead and is in fact a looping water slide, it can naturally be expected to debut sometime in late 2010 to coincide with Wet'n'Wild Water World's AquaLoop.
I was thinking the same thing. Before I red the article, I was hoping this could be the start of their expansion with the annoucement of this slide, but after reading it, it still looks like their expansion plans are being put off. Even after the past few times I have been to the Gold Coast, I still havent been to WWW, and now that both Water Parks are getting a similar slide, I still wont go past WnW.
Still I have to say this is quite disappointing. There is so much WhiteWater World needs OTHER than a looping waterslide. How about some more waterpark essentials such as a lazy river, family raft slide etc. Then they can look at these 'novelty' slides. I really think the park needs to grow significantly rather than just attaching a single new slide to an existing tower.
Where??? ie. around which tower?
I was at WWW on Saturday and excavation work has started with temporary fencing added.
The funny thing is they could add a Lazy River better then Calypso Beach, they could add a family raft slide better then Mammoth falls, the can add tube slides better then Black Hole, but instead they're adding an inferior version (in capacity if nothing else) of what WnW is getting. How did that meeting go? "WnW are stealing the looping slide thing from us. Don't worry, we'll show those bastards and build our own anyway!" Sorry to point out the obvious but WnW is by far the dominant water park on the Gold Coast, and WWW have nothing to gain by doing the same thing WnW do since WnW is starting from a much stronger position.
Still I have to say this is quite disappointing. There is so much WhiteWater World needs OTHER than a looping water slide. How about some more waterpark essentials such as a lazy river, family raft slide etc. Then they can look at these 'novelty' slides. I really think the park needs to grow significantly rather than just attaching a single new slide to an existing tower.
Yes I was there on Saturday also. There is a large area fenced off around the base of the Hydrocoaster tower and it wraps around the "Highway" side of the park. The little food outlet near the wave pool on the highway side is also within the fenced area.So assuming this construction is for the loop I'm guessing they are going to place it so it gets maximum exposure from the highway.
Where??? ie. around which tower?
Now that's true. WnW made the cheap move when they used their muscle to wrangle the attraction out of the hands of WWW. But I have no sympathy for WWW when they obviously didn't move swiftly enough on it.However at that point WWW should have moved on and gone with one of the many different cutting edge water attractions on the market that Australia is yet to see. What we're seeing is a retaliatory move that is, as joz put it, just a middle finger to WnW.
I can guarantee you - WWW was getting the slides first until Wet n Wild got with WhiteWater West to sign the exclusivity deal. All of the plans and survey work was already completed at WWW before the first deal fell through. WWW then started speaking to Proslide immediately and this slide is now in the pipeline.