Fair point.
I would argue that, while the Spooky Coaster is (and, according to the latest from Village, will continue to be) themed to one specific live-action movie from 2002, the characters are still recognisable as part of wider franchise; kids can probably work out that the animatronic dog from the ride is the same character from the whichever recent Scooby Doo film/ series they watch at home.
Would kids recongise Dorothy, Scarecrow, etc?
More importantly, would kids care, or would they just be happy to see strange characters in bright, funny outfits?
So do you think Village sees this precinct as a means to tap into interest in the wider Oz franchise, even if the precinct itself is based solely on one film?