VRTP needs to fundamentally rethink their message and marketing
Village Roadshow Theme Parks need a significant shakeup of their marketing strategies if they want to climb out of this slump sooner rather than later.
Australia's biggest roller coaster is Village Roadshow's share price
Operators of Sea World, Warner Bros. Movie World and Wet'n'Wild have had a rough six months but there are hopes for a steady rebound with marketing campaigns and new attractions.
Topgolf construction moves forward as parts arrive at Oxenford site
Corrugated steel that will form Topgolf's iconic targets have arrived at Warner Bros. Movie World, appearing alongside pieces of roller coaster track as these two separate major projects move forward with construction.
Clark Kirby appointed Village Roadshow Theme Parks CEO, Tim Fisher to head VRTP International
Outgoing CEO Tim Fisher will head up VRTP International with a focus on expansion into the Asian market while Clark Kirby – son of Village Roadshow co-CEO Robert Kirby – will oversee the company's theme park operations that includes Sea World, Warner Bros. Movie World and a number of Wet'n'Wild water parks around the world.
Village Roadshow boss criticises tourism campaign, previously rejected joint theme park promotion
Graham Burke has written to Queensland State Tourism minister to express his anger at a new Gold Coast Tourism campaign that makes little mention of theme parks. But in February he rejected the idea of any Government-funded promotional activities that positioned their parks alongside competitors Dreamworld.
The largest roller coaster ever built in Australia will crown Movie World the Southern Hemisphere's thrill capital
It's the largest roller coaster ever built in Australia and likely the country's largest ever investment in a theme park attraction. Warner Bros. Movie World are cementing themselves as the thrill capital of Australia and putting themselves on the global map.