Movie World in my estimation should have been exploring the rich potential for theming all along. Look at the properties under the WB banner nowadays - Beetlejuice, Gremlins, Lord Of The Rings, Harry Potter, the Matrix, Lethal Weapon, Looney Tunes, Charlie And The Chocolate Factory, DC Comics, MAD Magazine, Austin Powers, Scooby Doo, Cartoon Network characters etc, etc.
Yes, we are a smaller market. But, a few Disneyesque attractions with WB theming using strong comic and cartoon properties as well as decent themed attractions based on the films (and not just disguised empty thrills) could have seen Movie World emerge as our region's Disneyland equivalent. Instead, it's Six Flags Gold Coast. I for one would have loved to see a rapids ride with a "Goonies" theme or a Spy Vs Spy dark ride, maybe a "Sleepy Hollow" or "Beetlejuice" haunted house. I last visited WB Movie World after a trip that included Disneyland and Universal Hollywood and found it somewhat lacking by comparison.