Jump to content

New General Manager for Sales and Marketing


Richard
 Share

Recommended Posts

Another piece of news, fresh off the press, that I don't think's quite front page-worthy.

Dreamworld CEO Stephen Gregg today announced the appointment of Paul Sergeant as the Gold Coast theme park's new General Manager of Sales and Marketing. Mr Sergeant is currently Director and Manager for Brisbane based ad agency, Engine Creative, and will take up his new position at Dreamworld on June 21, 2004. His career spans more than 20 years in tourism marketing including executive appointments with the Sheraton Group in Australia and South East Asia. "We are delighted to welcome Paul to add value to our already strong marketing team," said Mr Gregg. "He brings to the park a wealth of experience in consumer and leisure marketing, particularly in the international markets where he has spent a lot of his career. "Paul has constantly sought to stay abreast of the latest marketing trends, in particular the online environment which will considerably enhance Dreamworld's already strong online presence." Accepting the position, Mr Sergeant said he was looking forward to getting back to the coal face of the tourism industry. "Dreamworld has always been an Australian tourism icon and there is still enormous opportunity for growth. "I see this as a fantastic opportunity." Australia's largest theme park, Dreamworld is home to some of the tallest and fastest rides in the world, Nick Central, Tiger Island, the Australian Wildlife Experience, Big Brother and lots more.
My suggestion at this stage would be that this guy's going to hit the ground running and play the "bring in heaps of new and fresh ideas" card. I'd say look out some quality ad campaigns when the time comes later in the year.
Link to comment
Share on other sites

Great news. Sounds like this guy couldn't be more suitable to the position. It will be good to see DW's website get a bit of an overhaul too. I'm also glad that Dreamworld is now able to claim the title of 'Australia's largest theme park'. Wonderland was using that tag but they did not deserve it as it was more to do with the size of the land rather than number of attractions

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
 Share

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use. We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.