This seems like a real bonehead move.
Don't get me wrong, I'm glad the 'race to the bottom' appears to be at an end. But the thing is with Village raising their price from $99 they've kind of given DW the wriggle room and a spot in the market. DW can now park themselves at that $99 price point and get all the people who will inevitably balk at how expensive Village are now. Happy days, they were flogging passes off significantly cheaper than $99 at different times during the year so if they can hold firm at $99 they'll be doing better in terms of how much they're charging per pass and will sell more come Village renewal time, particuarly given most guests probably haven't had a DW pass for a long time. By raising their price to almost inline with Village's local pass price they can kiss that advantage goodbye in one swift incompetent blow.