See that’s the point though. It’s the little detail that should be done because it’s the right thing to do. Have the water wheel working again, because it’s the right thing to do. People see a broken water wheel and their impression is “well that’s shit”. People see a working water wheel, and either ignore it, or as you said “hey that’s cool, let’s instagram it”. Even if they ignored that water wheel, subconsciously they took note of it, and it’s a piece of a place making memory that will last a lifetime.
As I said, there are things that should be done because it’s the right thing to do.
On the Main Street buildings, you’ve got me there, however it doesn’t change my thoughts that the buildings must still look presentable, clean and not broken. First impressions count, and Main Street is Dreamworld’s first inside the park impression.
On the train, in a thrill park (six flags style) it makes sense to have a diesel train, because as you said the target market isn’t interested. However if the new core focus of Dreamworld is families, then a steam train is an attraction that you can’t get anywhere else, which is important as it gives the families a lasting memory. They could go anywhere and ride a diesel or electric train, but at Dreamworld they can ride behind a genuine steam locomotive, and not only that but they can get right upto it and have a good look at it. it’s something they should do because it’s the right thing to do.
If Dreamworld is a genuine family park, then they need to focus on the little detail, because it’s those little details, and doing things that they should do because it’s the right thing to do which create impressions and memories to last a lifetime. Setup those memories and emotion right now; and in 30 years time when that family is all grown up and has kids of their own; the subconscious memories skew that family to Dreamworld, and the cycle continues.