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They already need to start rethinking

And what does the security line at an airport have to do with theme parks?

Dreamworld has sent out a survey to all passholders. Whilst this is not surprising or anything new, it does give an insight into some of the new things DW Management have been discussing behind closed doors… I get not all of it will come to light, but they’re floating some pretty neat ideas! E.g… Collectable Pin program Earning points/credit program Bringing back Bring-a-friend discounts Big Birthday gifts or several smaller prizes Freebies for passholders Bringing back plastic cards / exclusive lanyards

All of the options sound great (pins!) and frankly it continues to show how Dreamworld continues to innovate. If they are offering something like 15% off an unlimited entry for Happy Halloween for the Ultimate pass it would be worth selling for about 200-220. EDIT: Side note, yes they should bring back physical passes but also bring back physical maps!!

For those old enough to remember, all of these types of staffing/budget/licensing complaints are identical to what happened to Australia's Wonderland when Sunway took over. It took them 7 years to run the park into the ground before closing it. BGH have zero people experienced in Tourism/Themeparks/Hospitality operations. They are mostly invested in healthcare and digital businesses. They choose the management of the parks. If they don't know how to identify the right people, then the wrong people will get the job and the wrong people will hire more wrong people under them. I don't think the parks are at risk of closure, but this is a problem that takes a long time to fix.