I mean if that were the strategy they were going with it's a poor one. This is probably one of the most anticipated (and controversially delayed) attractions we've seen in Australia in a hot minute - and they started off very VERY "non village" with a full blown construction blog and semi-regular updates...
And then around the time the ride topped out, they stopped updating it. It's a hugely missed opportunity to have built the anticipation. Now sure, they've had delays, and obviously that's lead to very little happening on-site for them to report on, but all that has done is created an even bigger vacuum by having a blog, and then withdrawing further updates.
Its been a long time since our parks premiered a new ride in a spectacular way, and I was hopeful that this was the start of a change - only to flop. its no wonder people are crawling the 'Gram (and flying their own drones over the park, etc etc) to get content when the park has left such a void in such a content-driven world.
They would have had a better chance of having a 'big surprise reveal' if they continued to control the narrative... instead of.... crickets.