Incoming waffle. If you want the TL:DR it's this:
There is nothing wrong with their current approach, but they could do a better job than they currently do at pointing out their closures.
You've been warned.
There's a reason that Australian Consumer Law requires things like surcharges to be just as prominent as the advertised price. Now before anyone gets their knickers in a twist, i'm not suggesting Village is being misleading or breaching any law - i'm just making a comparison.
The reason for the law is that consumers don't necessarily read everything in the fine print, because the big ad shows them "PRODUCT" and "PRICE" they should have a reasonable expectation that they get that, and if there's a good chance that's not what they get, they'd rightly feel misled.
To put this in Movie World terms, any ad that were to feature Scooby right now would be misleading, because the company knows Scoob is closed for a significant time period.
Ok, now that's said - take their main landing page -
'Buy Now' is the first menu item on the left (the natural starting point for reading)
'All Tickets' in a contrasted button on the right
Page heading 'Australia's #1 Webste for GC Theme Park Tickets
A giant banner image of a roller coaster, with much of the content hidden lower down.
Now take a look at the next part - what happens when you scroll below the banner image:
Over 115 rides, slides and shows
8 Theme parks and attractions + accommodation
best online deals to save you time and money (with a call to action to buy online to save money at the gate!)
Ticket options presented - again with the call to 'buy online and save'
But the big issue here, is what is missing from this screenshot. Did you notice the blue and red bar in the first image at the top of the banner, just under the menu? Yes - that banner with the smallest font on screen that says 'Announcements - Important information' that you have to physically click on to show?
What could be hiding there? (Bear in mind, this is zoomed in)
Ok, so finally we have a reminder to check the maintenance schedule prior to visiting. This is better than nothing, but still could do better.
Now, if we check out the maintenance link - Scoob isn't included in the list... unless you scroll all the way down. For an infrequent, non-thoosie visitor, you could forgive them for checking 'currently under maintenance' prior to today's visit and assuming scooby would be open.
And this choice is deliberate. While all other attractions show a 'maintenance' banner in the attractions list on the website, scooby has been pushed to the bottom of the list, below the Looney Tunes Splash Zone, JL 52 Batmobile (that's an attraction now?) the HWSD2 upcharge experience, the New York Film Academy Hot Sets (select days of the year only) and the 'Coming Soon' Wizard of Oz precinct.
Sure, it's a long term closure, but it feels deliberately hidden beyond where most average punters are going to check to see. Clearly when something is under maintenance its easy for them to swap out the ride pic for one with a maintenance ribbon on it, so it's odd that they'd deliberately relocate it to the bottom (and in the case of the maintenance page, create an entirely new banner just for it)
Now, in fairness, I visited Dreamworld's page as a comparison. Noteworthy points of comparison are:
The Dreamworld website has a similar 'ride maintenance info' banner at the top, which disappears as you scroll.
Their ticketing offers are repeated, and prominent
They should definitely improve on this - at minimum, make it bigger, contrast with the rest of the page (village does this better with the red bar) and don't let it disappear the moment you scroll - keep it showing on every page as part of the titlebar.
One thing different is that their long term closure for major refurbishment - giant drop - is shown right at the top of the maintenance list as the first ride: