Which I think is a good thing because they’re trying to target a family audience and being less corporate and relatable is what (I think) a lot of families like to see. However I think these recent posts in the lead up to their ‘Buy 3, Get 1 Free’ campaign has gone a bit too far the other way and is heading towards being unprofessional. And looking at how the posts have done, which isn’t very well, I’d imagine that impacts the exposure of the fact that this campaign is happening. And at the end of the day, they’re trying to get annual pass sales up to get more people in the get, and experimenting with their marketing style might have not been the best move.
Take their ‘40 Day Giveaway’ campaign as an example. Nearly every day they were posting about it and they were involving their team members and that whole campaign did very well and was well received online and I don’t think any of the content was cringy. Which lead to the giveaway day bringing in some of the biggest crowds the park has seen in a while (partly because you had to be there to win the major prize, however almost everyone was there because it well marketed and people knew about it and wanted to win).
I do hope that marketing take some notes from what Village have been doing with Flash for Rivertown. They’ve so far done a good job with teasing what’s to come and revealing some amazing concept artwork, but when it comes to track install, testing, etc it would be good to see that. But also, because a lot of Jungle Rush will be in doors, don’t give too much away because I’m sure it will be an amazing surprise (like we had for Leviathan).