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My current pass is valid until 30th June, but I'm considering whether to buy a new one while this offer is on. I've never done this before, so does anyone know what happens in regards to the existing pass (can the new pass be valid from after the old one expires)?

Also, I've just looked on the Dreamworld site and while kids passes are $109, adults are $129.

Where did you see adults at kids prices?

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This is what's known as a "buying your way" into a market as distinct from "earning your way" into a market. I prefer the latter strategy. The latter strategy takes effort, balls, and drive.  Discounting, how easy is that?  It's like cost-cutting to drive short term profits. My 10-year-old could probably pull that strategy off. 

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1 hour ago, Mark Shaw said:

The consumer does not want an average experience at an average price.

They might not want it, but they do ask for it.  As soon as the prices go up a dollar parks are swamped on social media with people complaining. 

These are the same people who can't figure out while holding a discounted ticket why Rivals is only running one train on a bumper day.

These are the same people who can't figure out while holding a discounted ticket why the Coles frozen chips taste better than the chips they just paid $15.00 dollars for.

These are the same people who can't figure out while holding a discounted ticket why the steam train no longer operates.

Village has stared to try and break the cycle with it’s discounting but I still think the pricing is on the low side.

When I was a young whippersnapper a year pass at DW was 3.5 times the cost of one day entry.  I did a paper run all year to buy my season pass and I chained my bike up at the front of DW because I had no money left to catch the bus. 😂

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46 minutes ago, Mark Shaw said:

When we put the prices up at Adventure World we hardly got boo from anyone, because the quality is there.

Easy to do when AW pricing is what the people were accustomed to and expected from AW. 

DW & Village on the other hand have continuously for at least the last five years given radically low prices, and this is what people have come to accustomed to and now expect.

Village grew a set and raised the gate but if you go by Village’s AGM they have suffered a year of backlash at the gate and it’s only now balancing out.

 

DW now have the problem of people waiting for the discounts they have come accustomed to.

On 22/04/2019 at 6:11 PM, Brad2912 said:

They did it during kids months last year too 

On 22/04/2019 at 4:32 PM, pushbutton said:

My current pass is valid until 30th June, but I'm considering whether to buy a new one while this offer is on. I've never done this before, so does anyone know what happens in regards to the existing pass (can the new pass be valid from after the old one expires)?

And I bet the pass Push purchased last year was discounted too.

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1 hour ago, Mark Shaw said:

VFM is not about price, it's about the equation of $$ and what you get for it. . 

VFM is about price if the parks make it that way.

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