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Showing content with the highest reputation on 30/01/23 in all areas

  1. It can be confirmed now, Surf Rider is on the move. A new application has been lodge with GCCC for the relocation of the ride.
    4 points
  2. Oh so many reasons why Steel Taipan hasn't been the success they wished it was. Firstly, in answer to your question - the general sentiment shared seems to be that it's not as scary as Giant Drop or Rivals (height plays a factor psychologically for most people, which checks out) and most people don't have a fine-tuned awareness on where everything is in a park (especially when there are no indicators in that area to suggest that's where the ride or incident was) so you can logically conclude it's not intensity or placement. I've openly shared in previous posts that had the pandemic not happened the park would've returned to profitability in 2020 (the 2020 HY release hints at this). It's because strategically the only way is up - if you close attractions and don't replace or expand, austerity will inevitably kill any amusement park. Ergo, constant capex is the only strategy to maintain profitability and why 18 months of nothing post-incident did no favours for Dreamworld's return to profitability efforts. Dreamworld's marketing & strategic efforts understood the grim reality the organisation faced and knew it had to double down, or else the gap between Ardent and Village market share would continue to increase, hence the "Biggest Pass" campaign and the 50M spend. Then the pandemic happened and the park changed strategy and comms. Ignoring the inevitable long-term macro-economic forces at play and Village's tripling down on capital expenditure, the new park strategy was about contraction both physically and fiscally in a new play to remain viable post-pandemic. Does a 30M+ capital project still make sense with a park that's trying to count pennies? Absolutely not, but at that point with all the hype garnered and pieces on site it would've been worse to not build than to simply crack on. So we've got a park with a coaster that doesn't make sense with it's current strategy that hopes to capitalise off the same magic Rivals had in bumping Movie World's attendance, revenue and reputation, but without the marketing budget, notable IP attachment or landmark differentiation that were major antecedents in accelerating Rivals' flywheel to success. Then the park has it's 40th, and instead of spending every penny on getting Steel Taipan out there, it splits the budget on marketing both it's birthday and the park's biggest ever investment, during a time where every dollar is being scraped. This is also at a park that has (at least in the general public's mind) a reputation for closing many beloved thrill rides and has nothing fresh beyond what people already know from their last visit, which is important when you considered the following: Iif you're an interstate nuclear family itching to travel to the Gold Coast for a holiday after the pandemic and you want to have the best theme park experience possible, do you risk your 5-10k holiday on saving a few hundred bucks on theme park passes and go with the smaller, contracted, shell of its former self Dreamworld that has one new ride, or just get the more expensive passes that appear to have "heaps of parks" and "stuff to do?" Well, the proof is in the pudding, and people voted with their wallets on whether or not Dreamworld Light was a good idea or not, which is why the park is now course-correcting again with announcements on similar sized projects to Steel Taipan. Really the question is if Sky Voyager landed with a thud, and Steel Taipan didn't generate the revenue they were after, is three times a charm? Also, not sure where you got that the park is shifting towards a family-oriented experience. You could at best assume that's the case given their recent announcements, but as always, correlation does not equal causation. They've clearly identified that their attractions mix is still severely lacking and this is their best attempt at fixing that. But make no mistake, hyper-regional parks like Dreamworld languish when they hyper-focus on one market segment and ignore all others. You can do that for a marketing campaign, but not at the strategic level. Sea World is a great example of how it plays out - when you don't give everyone in a family group something fun to do, they go somewhere else, which is precisely why they built Atlantis.
    3 points
  3. Been having a snoop, and interestingly the entire plot of wnw/paradise country/mw/movie studios is all Lot 6 SP118653. Definitely not Seaworld though!
    2 points
  4. It's kinda strange to me the temporary name thing. Like we aren't ready to go on this particular generic name, so we'll use this generic name instead.
    2 points
  5. Email just sent out to passholders, will be replaced by the big Red plane, which is new. Really good update email actually.
    1 point
  6. Don't feel like an outsider @jozYou're always welcome to the party.🥳
    1 point
  7. General public sentiment was unequivocally "if they died on the mild ride, I'm 100% not going on the much scarier rides which look and feel far more dangerous."
    1 point
  8. The Donkeys and Onions have been removed from the Carousel All the theming from Puss in Boots is gone Bye Shrek!
    1 point
  9. I’ve updated my post. But from the media event, this is my understanding of the announcement. For example, ‘Escape Coaster’ will be named Kenny’s Forest Flyer (which was revealed in the concept artwork for the ride).
    1 point
  10. When I go out for a meal I like to try and sample different meals but there are people who will order the schnitty every single time. DW is trying to drive attendance but instead of changing the menu it's removing the special sauce & replacing it with tomato sauce.
    1 point
  11. Considering DW believes removing anything relating to Dreamworks and replacing one sign constitutes a re-theme, like they have done on Candy Flyer, the area is going to end up a shadow of Dreamworks.🤦‍♀️
    1 point
  12. Here's the reality - there was nothing wrong with the coaster. Because if there was, it would've been scrapped instead of sold, and instead of thriving with very minimal downtime, it would've had the same kind of opening that Leviathan had. Buzzsaw's issue was that people didn't want to do thrill rides that seemed psychologically scary right after the incident. This continues to be the park's problem and why Giant Drop has had minimal ridership post-incident. It also doesn't help that Buzzsaw's position was essentially metres from the incident. The nail in the coffin was that the ride needed some ten-year maintenance (read: major work) at a time when the park's management thought that the only way out of their pandemic-exasperated fiscal woes was to contract the park's cost-base by any means necessary. Was it necessary? Prior to the government intervention/funding, maybe. But the on-flow effect of transforming the park from "The Biggest in Australia" to the opposite of that in 2023 is that demand for the Village offering has soared while Dreamworld's demand hasn't kept pace with general market demand.
    1 point
  13. Excluding the carousel, I don’t think any of those names are permanent. They’re just place holder names while the refurb to suit Dreamland happens
    1 point
  14. Sorry, I fell asleep ready the new names. The new names are shit Dreamworld.
    1 point
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