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Wet 'n' Wild Buggy


themagician
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7 minutes ago, themagician said:

There is now a seperate website for the Buggys 

http://wetnwildbuggy.com.au/

I don't get this... why isn't it on the main website? For example, if the current WNW website is so old it can't accommodate modern UI/UX standards or your marketing strategy and thus you can't advertise your new product the way you want to, surely that's an indicator you should get someone to make a new website instead of segregating your targeted demo by introducing new FB/web pages?

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@themagician, it also now says 'WORLD'S FIRST DRIVING ADVENTURE PARK' despite the fact it is not.

On Wild Buggy's franchise webpage, it mentions how you can already visit their franchise in Melbourne while Brisbane & Sydney are opening in 2016. I assume Brisbane meant Wet 'n' Wild Gold Coast so is it a coincidence Sydney is getting one too or is it actually for Wet 'n' Wild Sydney, which if it is, would be their 1st true new permanent attraction? No Sydney franchises at all have opened yet despite the promoted 2016 opening date.

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5 hours ago, Slick said:

I don't get this... why isn't it on the main website? For example, if the current WNW website is so old it can't accommodate modern UI/UX standards or your marketing strategy and thus you can't advertise your new product the way you want to, surely that's an indicator you should get someone to make a new website instead of segregating your targeted demo by introducing new FB/web pages?

Yeah, VRL theme parks really, really, really, really need new websites for their individual parks. I was just thinking this yesterday when I looked up Movie World's site. They don't even update the park map. On another note, I see they did move Justice League from 'thrills' to the 'kids' category. This makes more sense, but it should really be family. Just shows another problem with the current site -- restrictive/inappropriate attraction categories. Maybe the new coaster will usher in a complete overhaul of the websites. Let's hope.

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You advertise something you want to increase interest and ultimately sales in, driving more traffic to your product. 

You probably don't need to bring more traffic to a park that is already in 'peak' period, plus it lets you 'soft launch' with people just passing by who are on their yearly holiday with the kids and are looking to spend some disposable income.

Now that the crowds are gone, let's tell all the locals who avoid the park like the plague during peak so that they come back and patronise it during our off season.

Makes sense to me?

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1 hour ago, AlexB said:

You advertise something you want to increase interest and ultimately sales in, driving more traffic to your product. 

You probably don't need to bring more traffic to a park that is already in 'peak' period, plus it lets you 'soft launch' with people just passing by who are on their yearly holiday with the kids and are looking to spend some disposable income.

Now that the crowds are gone, let's tell all the locals who avoid the park like the plague during peak so that they come back and patronise it during our off season.

Makes sense to me?

Why rush to open boxing day then?

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