All Activity

Agreed. Was gonna say the same thing. You could even argue the train's new carriages are like that too. No they don't probably bring more people in but keeping the people in, is part of that too.

Why repaint Main Street Emporium then? Why repaint and retheme Gold Coaster? Why add some extra theming to Shockwave? Why repaint every attraction in WhiteWater World Sometimes you got to spend money to make everything look good again and make things feel more cohesive. If you take a look at DW between 2014 and 2019 it did not look good, but they’ve a lot of money to make it look good again and haven’t necessarily got any return from it

I personally do not see a point in replacing the facade. Why spend all that money with no gain? Nobody would go just because of a new facade. You would also need to retheme the entire queue which would cost a lot of money.

It wouldn't surprise me given current management if it's on the very large "to do" list for the park. It might not be the highest priority right now, but I'd say it will be on the list. I think for the list of priorities it would be for me (obviously after Rivertown is open) 1) Add a new attraction to where the trolls / AVPX arena is (1-3 years) 2) Re-theme or replace Motocoaster (3-5 years) 3) Replace the sky voyager facades (5 years) I think those first 2 are much more important IMO. Once those 3 major things are done, I'd say it would be time for a new major thrill coaster to probably take the place of Gold Coaster as I reckon it's probably got maybe 10 years left in it's life. As much as I'd love to see the facades updated, I don't think it's the highest priority right now.

It doesn't fit the theme of the ride at all. It was supposed to look like an airport terminal, and instead it looks like it belongs in an industrial park. I've detailed extensively why at the time of its construction AND given some of the history of aviation in Queensland which could have been used to build a story around the ride and the building, in this post: And I provided examples of what could have been done here - based on actual airports from around the world: The facade of the building is just aluminium cladding hanging on a steel frame. It would be incredibly easy to replace it with moulded fibreglass (Scooby/JL/Jungle Rush) or traditional cladding like the other buildings. The shade structure over the exterior queue would need to be torn down and replaced with something more traditional, which is easily achievable. The glass towers around the stairs would ideally be removed. There is plenty of space inside the building's original footprint to redesign the stairs so the glass protrusions are not needed, alternatively, they could get the same facade treatment as the rest of the building. Is this costly? Yes. But fixing the terrible decisions of the previous management have been and will continue to be extremely costly. But the long term viability and profitability of the park are going to depend on it. Aesthetics matter. Especially at a 'theme' park. It is why ToT was removed and the tower redesigned. It could have stayed as it was, but the new management saw value in the aesthetic improvement. Imagine if Disney put the SV building on Main St. or if Universal put it in Wizarding World. People wouldn't say 'but it matches the theme of the ride', they would call it what it is - a lumpy, bulbous hemorrhoid of a building that doesn't belong in any theme park, anywhere.

Even today's social offering from Movie World is light years ahead of the horrible stuff DW is doing: a brilliant on-ride POV of Batwing Spaceshot accompanied by a perfect soundtrack, and multiple stories advertising Batman Legacy's last weekend. It's high quality and relevant... everything DW's socials are not. Update: DW's efforts actually aren't bad today, with a little montage video of various rides and a story featuring the train so far. This isn't reflective of their standard recently though!

Which theme parks are on Tik Tok?

300-400 likes on Insta compared to their usual output which gets double digits, that’s definitely three times the amount ¯\_(ツ)_/¯ More people use Insta these days especially young people where reels are more popular as a format.

Because it’s not a well considered design. It may look ‘modern’ and ‘interesting’, but if you properly look at how it’s been executed I think it fails. Design is very subjective, so if you like it, that’s okay, but just considering how it fits within the context of its location. I can’t argue with that logic, but why not change the theme then to make it work. The old cinema building was designed with the original parks asthetic and it was perfect for Main Street, while this modern design of SV ruined that. And yes, move on with the times, etc etc, but this a theme park, where continuity in the design and themes of lands/streets/area is key and SV is very jarring. Or demolish it and rebuild something more suitable and adjust the theme of SV to suit. Changing the colour and sign of what’s there wouldn’t help and probably make things worse. If they’re going to keep a modern design, no point investing money into changing it to something that would be better or repainting it because that doesn’t solve the bigger issue of it just doesn’t suit Main Street.

No, they’re right, Dreamworld needs to change Sky Voyager’s facade. Maybe they could take some inspo from the masters like Disney… Seriously, though, the fact that all people have to complain about regarding Dreamworld is the style of a facade (that’s mostly blocked by DF in any angle that matters anyways) not being one they’d personally like, and a recent marketing campaign that’s slightly corny, (though getting increasingly repetitive) could be seen as a good thing.

When you say that they're getting twice or triple the engagement, do you mean some of the posts have 7-10 comments on Instagram as opposed to zero? And over on Facebook one of them got 33 likes and 4 comments, the highest one got 61 likes and 4 comments, then another one got 10 likes and zero comments. Wow, incredible engagement!! 🙄

Why do people on here complain about the sky voyager facade so much lol it fits the theme of what the ride is about. Art deco respectfully does not scream to the average guest of a flight around australia. When it’s one of your key attractions that’s not what you want. I get that it’s jarring but the most you could do is repaint the white a different colour (perhaps grey) and change the sign.

It looks shit but it’s what gets the clicks at the end of the day. If you look at the engagement it’s twice or triple fold compared to the other stuff they post so they must be doing something right. Lots of brands do this, to varying degrees of success and quality, but it’s about consistency with the uploads. Cant fault them (or village either) for trying to get ahead of the algorithm

90% of the comments on those cringy reels are positive though. (Both DM, MW)

looks like Movie World caught on with the theme of cringey social media posts on tik tok promoting a new Looney Tunes Acme filter. (the link wouldn’t post properly but it’s just @movieworldaus on tik tok.)

Need to check their Reels

All I see is a post about WhiteWater World closing after this weekend and a story about the lolly shop. What am I missing?

It’s absolute amateur hour at the moment over there

Some weird stuff posted on thier Facebook today. Someone in the office made special brownies I think.

But it was cringy and just not very good before that too

I think you nailed it. Either way I only ever go on SE when its quiet cause standing in a 1-hour que with no phone is annoying. Me like most people hate ques but when you can't even carry your phone with you just drives me insane. I don't use my phone that much unless I have nothing else to do.

Dreamworlds marketing recently has been horrible. It would be great to seem they do what Village is doing but with their own kick. I Rember watching their old vids on YT back in the day and they were awful as well. From memory that segment was called Dreamworld insiders I'm pretty sure. It was the cringiest thing ever and not in a good way 🤣.

Which I think is a good thing because they’re trying to target a family audience and being less corporate and relatable is what (I think) a lot of families like to see. However I think these recent posts in the lead up to their ‘Buy 3, Get 1 Free’ campaign has gone a bit too far the other way and is heading towards being unprofessional. And looking at how the posts have done, which isn’t very well, I’d imagine that impacts the exposure of the fact that this campaign is happening. And at the end of the day, they’re trying to get annual pass sales up to get more people in the get, and experimenting with their marketing style might have not been the best move. Take their ‘40 Day Giveaway’ campaign as an example. Nearly every day they were posting about it and they were involving their team members and that whole campaign did very well and was well received online and I don’t think any of the content was cringy. Which lead to the giveaway day bringing in some of the biggest crowds the park has seen in a while (partly because you had to be there to win the major prize, however almost everyone was there because it well marketed and people knew about it and wanted to win). I do hope that marketing take some notes from what Village have been doing with Flash for Rivertown. They’ve so far done a good job with teasing what’s to come and revealing some amazing concept artwork, but when it comes to track install, testing, etc it would be good to see that. But also, because a lot of Jungle Rush will be in doors, don’t give too much away because I’m sure it will be an amazing surprise (like we had for Leviathan).

They are trying to do what a couple other brands have been doing. Including Mountain Dew (which have done it quite well) where they try jumping on trends and doing videos the average person would do to make themselves relevant and relatable. But but dreamworld haven't quite nailed it. At all. But I think their trying to appeal and not look super corporate Another similar marketing campaign I came across.

There was a post about their social media manager going on leave, and two staff waving goodbye with a "wtf do we do now" look on their face. I think they're aiming for cringy as a style for the next few weeks or something?